Louis on the Air brings you the stories of St. Where: Pius XII Memorial Library, 3650 Lindell Blvd, St.
What: Saint Louis University’s “Legends and Lore” lecture series What started out as a nationwide fad and a joke about a strange-looking football coach became an enduring symbol of hope and possibility for generations of students.
The Billiken has certainly come a long way as Saint Louis University’s mascot. “I think a Billiken is not just a mascot,” he said, “but it says a lot about who we are and what our mission is.” The Jesuit motto: ‘for the greater glory of God,’ is about always doing more, and I think that is connected to the Billiken-these are the way things are supposed to be.” “We use ‘Be a Billiken’ as a way to connect people with the school, but also to how we can make things a little bit better. “We’re the only school in the country that has that mascot,” Waide said. And his narrow eyes and broad smirk of a smile reminded people of a Billiken.ĭecision 2016: Time to weigh in on the new, new Billiken mascot costume. Bender led SLU’s team for two winning seasons. In 1910, SLU hired a new football coach, a law student named John Bender. The Blue and the Whites, though, were a good team. “They would simply be called the Blue and the Whites, because those were the school colors.”
had athletic teams-certainly football in the 1890s,” Waide said. How did the Billiken become SLU’s mascot?Īt the end of the 19th century, when SLU’s football team was founded, most college teams didn’t have mascots. Louis University were founded today, its mascot might be the Pikachu. Waide compared Billiken-mania to a similar fad today. To add insult to injury, Billikens became a huge fad across the United States. The company, however, cheated Pretz out of money, and she’s reported to have said she never wanted to see a Billiken again. “Postcards, watch fobs, belt buckles, little cups…they were putting the Billiken on everything,” Waide said. The company saw the potential of her new deity as merchandise. But Pretz acquired the American patent on the god of things as they should be, and she sold exclusive manufacturing rights to a company in Chicago. An indigenous artist in Alaska was making very similar figurines in the early 1900s, and there’s also an Argentinian children’s magazine called Billiken that started in the early 1910s. There’s actually some doubt as to whether it was really Pretz who came up with the Billiken character, or its baby Buddha design.
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